The Business Model Canvas is a strategic management tool that is widely used to describe, design, and analyse a business model. It offers a visual framework that enables entrepreneurs and organizations to comprehend and effectively communicate the essential elements of their business. 
 
This tool serves as a practical template for capturing various aspects of a business, including its value proposition, target customer segments, key activities, resources, partnerships, revenue streams, and cost structure. 
 
By utilizing the Business Model Canvas, businesses can gain a holistic view of their operations, identify areas for improvement, and explore innovative ways to create and capture value in the market.